Why are Instagram Story views so important?
Nowadays, like Facebook and Youtube, Instagram is also one of the extremely popular platforms with a monthly traffic volume of 2 billion active users. The reason it is so famous is thanks to its easy to use and user-friendly features. As part of Facebook, Instagram excels in video, photo and stories sharing features, especially here you can share very clear pictures. Instagram is not only a great entertainment platform but also a highly effective online money making tool. It helps you achieve your marketing goals through the ability to reach and engage customers.
Besides, video content has grown explosively on the platform in recent years, with 91% of Instagram users watching videos on a weekly basis. With a variety of video formats, Instagram offers you many exciting new ways to promote your products and reach their audience. Instagram video content is currently available in four formats: Reels, Live, Stories and Instagram Video (formerly IGTV) in which Instagram Story is a feature that enables you to tell your stories or post a content lasting online for 24 hours, but expired stories can be saved to the Highlights section of your Instagram profile. Facebook statistics show that 50% of people visited the brand’s website after viewing a Story. Despite disappearing for a short time and existing as ephemeral content, Stories remain one of the platform’s most popular features with over 500 million users every day. And what about your story viewers now? Is it viral now? For IG stories, engagements like hearts or comments on stories are not public, so the number of viewers is the only engagement that determines how popular your story is on Instagram. It also decides which stories get more exposure and push to the Explore Page. So to stay ahead of your rivals and enhance your story’s visibility, hundreds or thousands of views right from the start is a great social proof that helps you promote your brand in the best possible way.